Creative Industries

Annual Admission

Course Brief



  • Language of Tuition: Latvian
  • Full-time undergraduate programme
  • Number of budget and paid study places: to be specified
  • Tuition fee per year: to be specified
  • Duration of studies: 3 years (6 semesters)
  • Degree to be obtained: the Bachelor of Arts in Creative Industries
  • Place of study: LAC (Riga, Ludzas Street 24); RTU Faculty of Engineering Economics and Management (Riga, Kalnciema Street 6)
  • International mobility opportunities: studies, internships and graduate internships within the ERASMUS + exchange programme, opportunity to use foreign government scholarships and participate in summer schools
  • Head of the programme: assist. prof.  Agnese Hermane (LAC) un prof. Deniss Ščeulovs (RTU)


The programme provides a theoretical knowledge and practical skills for students specializing in culture and art processes to showcase the entrepreneurial potential of creative industries. Graduates are confident working in interdisciplinary creative businesses in any of their fields of interest.

The potential student might be considering starting a business within the creative industries with a goal of creating new jobs and innovations combining culture and entrepreneurship competencies gained through the programme.

The programme includes courses offering in-depth understanding of the creative industries, culture management, entrepreneurship and the theory of art. 
The general required (A level) courses give a general understanding of working within the culture, arts and creative industries, as well as the guidelines for academic research work. 
The speciality based required (B level) courses provide a more detailed insight into separate fields of creative industries, while the elective courses develop specific skillsets within the chosen subjects.

The graduates will be prepared to become employers, launch startups, innovate, organize events, manage projects and work within creative industries and cultural institutions. Furthermore, the graduates will be confident in conducting research within the creative industries, to educate and raise the general public’s interest in the field altogether.

✔ Creative industries

Students of the programme are introduced to the theoretical, practical and political aspects of creative industries, resulting in a holistic view of the field of work. To foster general understanding of the field students are introduced to the sociology of culture, arts and creativity as well.

Arts and culture

Students are provided with the historical background of arts, literature, music and theatre, as well as the current use of these art forms to showcase creativity. Other subjects include art anthropology, cultural heritage, culture management and cultural policy.

Entrepreneurship and economics

To create an overall understanding of entrepreneurship and the principles of economics, students are encouraged to learn about the overall process of launching a business including legal rights and procedures, business management and development strategies, HR, finance and accounting perspectives. Students will get to know the different forms of businesses, different funding opportunities, business models, the philosophy and functioning principles of startups.

Creative thinking and technologies

Students develop their creative and visual thinking skills and problem-solving competencies, teamwork and collaborative abilities. Additionally, there are subjects that further advance the public speaking and argumentation skills, as well as the academic and business writing skills. Moreover, students are encouraged to expand their capacity for creating new products while using latest technologies and the most innovative tools.  

Marketing and communication

The courses of marketing and communication offer an in-depth understanding of operating in international markets, e-commerce, public relations, social media content management for sales and brand awareness. Students are provided with a skillset to build a marketing plan by doing calculations on market capacity correlating with the offer and demand to marketing activities and product development.


Students are introduced to the basics of research as a building fundament for their Bachelor thesis and the argumentation behind it. This includes mastering the differences between the most common research methods used for academic or commercial research and marketing studies.

Work placement

During the whole study process, there are two work placements scheduled, one of which takes place in a company or organisation in the field of creative industries and the second is a placement related to project and culture event management. Combining the practical work during work placements with the theoretical skills gained during the lectures, students will be able to get acquainted with the specifics of creative and cultural industries, build their professional network and learn about their own interests and abilities to apply after graduating.

The Head of the Programme:

Latvian Academy of Culture assist. prof. Agnese Hermane,

Riga Technical University prof. Deniss Ščeulovs,

☎ 67114807


Ivars Bērziņš
Guest Professor, Professor Emeritus

Doctor of Philosophy Ivars Bērziņš has been a lecturer at the Academy since 1997. He has designed a Master’s program in Cultural Management and has managed a Master’s sub-program in International Media and Cultural Management.

Full Bio
Agnese Hermane
Associate Professor

PhD Agnese Hermane heads the Department of Cultural Sociology and Management of LAC, she is also director of a common bachelor programme of Latvian Academy of Culture and Riga Technical university "Creative Industries". Before that, she was also been the head of the master's study sub-program "Cultural Management". She is also a research assistant at the Institute of Arts and Cultural Studies of LAC and the secretary of the Senate. Since 2014, A. Hermane has been part of the working group developing future premises of LAC at the former Tobacco factory creative district. 

Full Bio
Ieva Zemīte
Associate Professor

Ieva Zemīte, Dr. oec., Business Administration and Management, General, is the director of the joint Master’s study program “Creative Industries and Growth Management” of the Latvian Academy of Culture and Riga Technical University.

Full Bio