Aija Lūse
Biography
Aija Lūse, Master of Arts and Lecturer, has been working at the Latvian Academy of Culture (LAC) since 2014, actively contributing to the implementation and management of communication, marketing, and student support processes, as well as teaching courses in cultural and digital marketing. She previously headed the LAC Communication Department and has gained extensive experience in public relations and marketing within research and cultural projects.
She graduated from the Latvian Academy of Culture, obtaining both a Bachelor's degree (2010) and a Master's degree in Arts (2014). Alongside her academic work, she serves as a Communication Expert for the ACE²-EU European University Alliance (https://www.ace2eu.eu/) and as a Public Relations and Science Communication Specialist at the LAC Institute of Arts and Cultural Studies. Since 2025, she has been the Director of the academic Master's study programme in Cultural and Arts Management.
Her professional experience spans more than a decade in communication and marketing within the cultural and academic sectors, including public engagement initiatives. She has extensive experience in organising academic and educational conferences. Since 2013, she has coordinated the LAC international scientific conference "Culture Crossroads", as well as the student conference "ZinātMāksla". In 2022, she also contributed to the organisation of the final conference series of the National Research Programme "Cultural Capital as a Resource for Latvia's Sustainable Development", in cooperation with leading Latvian cultural and educational institutions.
In 2024, she developed the communication strategy for the project "Latvian Cultural and Creative Ecosystems as a Resource for Resilience and Sustainability" (CERS, No. VPP-MM-LKRVA-2023/1-0001), implemented within the framework of the Ministry of Culture's National Research Programme "Latvian Culture – a Resource for National Development".
She teaches the following study courses: Cultural and Digital Marketing, Integrated Communication
Contact details: aija.luse@lka.edu.lv