Lolita Ozoliņa

Lecturer

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Biography

Branding and communication expert Mg. sc. soc. Lolita Ozoliņa has been a guest lecturer at the Academy since 2017. Her scientific and professional interests include personality, place and culture industry branding, brand culture and heritage, identity, organizational culture, and communication processes.

Lolita Ozoliņa has an experience in the field of advertising and marketing for almost 20 years, creating and developing brands for local and international organizations. She has graduated from the communication study program and obtained a Master’s degree in social sciences at the University of Latvia, Faculty of Social Sciences. Now she continued her academic studies at the doctoral program of Art studies at the Latvian Academy of Culture. L. Ozoliņa is regularly invited as a speaker at events in the field of communication and branding; she often participates in international scientific conferences, gives lectures to Erasmus students at the Academy and regularly gives guest lectures at Latvian universities.

LECTURE COURSES: Personality branding; Branding and communication in culture organizations; Culture marketing and branding; Advertising design; Brand management and reputation management in creative industries; Integrated communication

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