As it celebrates 35 years, the Latvian Academy of Culture (LAC) steps confidently into a new chapter with the launch of a renewed visual identity. The update reflects a period of dynamic growth: student numbers are rising, the Academy’s footprint is expanding, and its voice within Latvia’s cultural and educational landscape is growing stronger and more assured.
The transformation began in 2025 with the development of a brand strategy by the agency White Label. Audience research highlighted a persistent challenge: culture is still too often viewed as intangible rather than instrumental — an outlook that can shape perceptions of cultural education. In response, the renewed LAC brand centres on the idea of the Academy as a forge for strong, self-assured cultural professionals. LAC stands for individuals who do more than participate in culture — they shape it, challenge it, and use it to spark change.
Building on this strategic foundation, the design agency Overpriced developed the visual concept and communication system. The result is a clear and contemporary visual language that brings together the Academy’s diverse disciplines under a unified framework. At its core is a new logo built around the principle of openness, expressing movement, exchange, and the flow of ideas. A custom-designed typeface further strengthens the Academy’s identity, ensuring a distinctive and recognisable voice across all platforms.
Please note that any use of the logo and visual layout solutions must be coordinated in advance with the Production and Marketing Department of the Latvian Academy of Culture by writing to the e-mail: marketings@lka.edu.lv.
