LAC Master’s Students to Develop Audience Engagement Solutions in Collaboration with the Museum of Literature and Music
At the beginning of April, first-year students of the Latvian Academy of Culture (LAC) Master’s programme “Cultural and Arts Management”, together with lecturer Aija Lūse, visited the Museum of Literature and Music.
Guided by Elīna Drulle, Head of the exhibition “Procrastination and Creation” and an LAC alumna, students explored the exhibition and its concept. During the visit, Elīna also shared insights from her own Master’s thesis experience – from selecting a topic to the development process – offering practical advice that is particularly valuable as students approach the stage of defining their own thesis topics.
At the end of the visit, students presented their group projects developed within the course “Cultural and Digital Marketing”. The meeting marked an important step in their study process, as, in collaboration with the museum, students will develop digital marketing campaign concepts aimed at addressing real communication challenges and increasing engagement among the museum’s target audiences.
Our sincere thanks to the Museum of Literature and Music for the warm welcome, especially to Elīna Drulle and her excellent team!