Cultural Heritage Governance and Communication

Next admission in 2022 / studies in English

Category: Master Studies

Course Brief




✔ Language of study: English

✔ Full-time graduate programme

✔ Number of budget places: 14

✔ Number of paid study places: 20

 Tuition fee per year: €2,500 per year

 Duration of studies: 2 years (4 semesters)

✔ Degree to be obtained: Master of Humanities in Creative industries

✔ Study venues: Latvian Academy of Culture, its structural units / remotely

✔ Specialization internship: Internship in cultural heritage institutions

✔ International mobility opportunities: Studies, internships and graduates’ internships within the ERASMUS + exchange programme, opportunity to use foreign government scholarships and attend summer schools

✔ Studies’ planning: Studies will be implemented in hybrid format, combining in-person studies and on-line (distance) learning

✔ Programme Manager: Elīna Vikmane


The programme was developed in the framework of the project “Development of New Study Programmes for the labour market of the cultural and creative industries sector” (No.


The programme focuses on the paradigm shift in the cultural heritage impact and the diversity of its forms today, which requires a new type of cultural heritage communication and governance practice.

The programme objective is to provide students with a set of competencies and knowledge to promote understanding of the diversity and significance of cultural heritage today, its interpretation possibilities, its potential as a resource for developing critical and creative thinking with the aim to manage, interpret and communicate cultural heritage in a variety of ways.


The content of the programme is in line with current trends in the European Union, such as the need to promote a participatory and more open cultural heritage governance process, focused on local resident involvement, sustainability, digitization and the use of modern technology to make heritage accessible and attractive.

Recognition of the economic potential of cultural heritage, critical heritage studies, heritage interpretation and reinterpretation, modern communication, interdisciplinarity and cooperation among heritage industry professionals, specialists with a wide range of knowledge about the industry, challenges of the tourism industry are also important.

These trends have fostered the development of the study programme content, which consists of three parts:

  • The section on cultural heritage analyzes cultural heritage from different perspectives, its types (both similarities and differences) with the aim to discuss cultural heritage studies at a theoretical level and to show how the understanding of heritage has developed under the influence of various factors. The importance of heritage as a resource (economic, educational, leisure, tourism, social integration, etc.) is being emphasized.

  • The thematic section on governance is focused on the strategic management aspects of a modern cultural heritage organization – such organizations that are able to follow a participatory heritage governance approach and implement the potential of cultural heritage (including economic), while prioritizing heritage protection and public involvement. Strategic management of organizations, integrated marketing communication, creative entrepreneurship are balanced with the management of memory organizations.

  • The Interpretation and Communication section is focused on promoting public involvement in heritage governance, modern, community-friendly and binding forms of heritage interpretation with the aim to explain the heritage value.

In order to ensure the acquisition of topics relevant to the field of cultural heritage, its governance and communication, 2 credit points are allocated to the so-called variable part or guest lecturers in the compulsory elective part of the programme.

The programme also includes Specialization internship in the amount of 2 CP.

NB! Some study courses are delivered only in English.


  • Ability to independently formulate and critically interpret cultural heritage processes on a local and international scale

  • Knowledge of cultural heritage industries and systems in Latvia and abroad

  • Knowledge of the types and manifestations of cultural heritage, heritage-related processes, legal framework, international and local initiatives

  • Understanding of the need for cooperation and interdisciplinarity in the industry, ability to find and use various cultural heritage resources and tools (as well as those of the relevant institutions)

  • Ability to create a variety of stories using modern and creative tools for cultural heritage communication

  • Understanding and ability to implement different forms of cultural heritage governance (at different levels, e.g. institutional and municipal, in different forms, such as through community initiative or business), to attract resources for governance implementation

  • Ability to independently use theories and methods of humanities and social sciences in research activities


The programme target audience are people with a Bachelor’s (or equivalent) degree in the humanities or social sciences with valid practical experience in cultural heritage and related institutions, or interest in this area, as well as people with several years’ professional experience in cultural heritage field and any Bachelor’s degree (or equivalent).

As a target audience, we consider not only employees of memory institutions, state institutions related to heritage, local governments, but also managers of cultural centers, employees of tourism sector, restoration or heritage sites, agencies, as well as those who want to conduct business based on or related to cultural heritage.

Programme structure consists of three thematic blocks -cultural heritage and its protection, governance, communication and interpretation, as well as academic studycourses – internship, Master’s thesis, research design.

✔ The heritage part includes such study courses as:Introduction to cultural heritage studies, Cultural heritage law and ethics, Types of cultural heritage and their preservation, cultural and intercultural studies, Sustainability of cultural heritage.

✔ The communication and interpretation part includes such study courses as: Interpretation of cultural heritage, Cultural heritage as a tourism resource, Exposition as a tool for interpretation and communication of cultural heritage, Creative thinking methods, Integrated communication, Pedagogical aspects of cultural heritage communication.

✔ The governance part includes such study courses as:  Memory institutions, their work and management, Cooperation for heritage governance in the Baltic region, Fundraising, Digitization of cultural heritage, Entrepreneurship in creative and cultural industries, Strategic management.





Bachelor degree or comparable education. Education documents must be accompanied by English translations of all certificates and transcripts along with certification of the documents authenticity;

If English is not your native language, all students are required to provide a proof of English language knowledge. 

Foreign students will be asked to record a video interview.




Deadlines for Autumn 2022

03.01.2022. - 20.03.2022: Application deadline for applicants from non EU countries

03.01.2022. - 8.07.2022: Application deadline for applicants from EU, EEE + candidate countries 




Application form and application documents must be submitted to e-mail: All documents must be submitted in English:

✔ a completed application form;

✔ a copy of passport or identity card;

✔ a copy of the BA (undergraduate) diploma together with the academic transcript of records. Education documents must be accompanied by English translations of all certificates and transcripts with approval of the documents authenticity

✔ proof of English certificate or other acceptable information, according to the set language requirements by LAC [1]

✔ applicant’s Curriculum Vitae (CV) detailing educational background and professional experience in culture and arts, if applicable. English proficiency must be indicated

✔ a letter of motivation (3000-5000 characters in English) [2]

After receiving all required documents LAC sends those to ENIC/NARIC Center for evaluation. The ENIC/NARIC Center evaluates foreign qualifications. This process may take time up to 1 month. Several cases may take longer.

You will be required to bring the original documents when you got to the Academy.




Application fee is EUR 150,00 EUR (non-refundable) per student.

Application fee consist of a 109,00 EUR registration fee and 41,00 EUR payment for the Examination of education documents by ENIC/NARIC Center.

Application fee is EUR 20,00 EUR for citizens of Latvia who have obtained their previous education in Latvia.

Online application will be processed only after application fee received. Applicant will receive an invoice with the needed details to make an international money transfer via bank when creating online application.

For better service, candidates are requested to send receipt of application fee payment.

NOTE: Candidate pays all bank commission fees for international transfer.


[1] Regulations on the documents certifying the English language skills of the applicants to the LAC study programmes in 2022 here

[2] Applicants for the Master's study programme “Cultural Heritage Governance and Communication” shall attach to the application a letter of motivation in English (3000-5000 characters), in which they substantiate their motivation for studies in this programme (including previous academic study experience, the use of research methods and experience/connection with cultural heritage) and outline the idea of the topic of the Master's thesis.


For applicants from non EU countries




For applicants from EU, EEE + candidate countries



Foreign applicants will receive invitation to complete online interview for motivation to study in the chosen study program via applicants e-mail till 21.03.2022.

  Admission Interview

All applicants are evaluated based on their results in the Admission Interview.

Applicants will receive invitation to complete Admission Interview via applicants e-mail till 25.03.2022.



Foreign applicants will receive invitation to complete online interview for motivation to study in the chosen study program via applicants e-mail till  9.07.2022.

  Admission Interview

All applicants are evaluated based on their results in the Admission Interview.

Applicants will receive invitation to complete Admission Interview via applicants e-mail till 11.07.2022.


Final admission decision will be announced till 18.07.2022.




All applicants are evaluated based on their results in the Admission Interview in English, in which, after the previously submitted motivation letters, as well as the answers to the questions asked by the members of the Commission, the motivation for studies in this programme, previous academic study experience, connection with cultural heritage, knowledge of English and conception about current issues in the field of cultural heritage in a local and global context are clarified. The Applicant must be able to clearly and reasonably state their intentions regarding the topic and problematics of the Master's thesis, justifying the readiness to carry out research work in this field. Commissions may ask additional questions about cultural heritage as well as academic and professional career intentions.

Admission Interview is scored on a 100-point scale. During the interview, the Applicant must receive at least 40 points, otherwise it is not possible to apply for a study place. If the Applicant receives less than 60 points in the interview, the Applicant can’t apply for a budget place in the study programme.

In reference to the official guidelines of the Latvian government classes at the Latvian Academy of Culture will take place in person (on campus), provided that both professors and students have a valid COVID-19 vaccination or recovery certificate that is recognized in the EU. You are not required to send any documents in regard to your COVID-19 vaccination status or provide any additional medical information, however, you will be asked to provide them once you arrive in Riga. 

!NB Please note, even though you are able to enter Latvia freely without self-isolation, you are still required to fill out the COVID PASS form within 48h upon your arrival in Riga and receive a QR code with information indicating the reason for your arrival

Regulations for admission to academic Master's study programmes at the Latvian Academy of Culture in the 2022/2023 academic year

Student feedback

“I am very excited about the programme. An excellent, well-thought-out programme that provides all the necessary competences for those working in the field of cultural heritage and those who would like to make it their career.” (Kristīne Skrīvere, Director of the Cēsis Museum)

“The programme has been developed in a comprehensive, in-depth way, and the dedication of the lecturers is outstanding.” (Liene Johansone, Director of Olaine Museum)

“When I started this programme, I had no idea about the diversity, quality and interactivity of this study programme.” (Lelde Puisāne, Legal Adviser of the Legal Division of the Ministry of Culture)

 “The lecturers are brilliant, each with their own methods trying to make us look at and analyse culture, heritage, events and political decisions broadly and critically enough.”

“Another valuable benefit is the colleagues and peers of the programme – all passionate and dedicated professionals in their field, with whom it is not only exciting to study, but definitely exciting to collaborate in the future.” (Ilona Matvejeva, Producer of the Latvian National Theatre)

“It is a great privilege to be here with such diverse, but interesting and inspiring course mates. We can compare our theoretical ideals and ideas with our practical work. Very interesting discussions!” (Eva Koljera, Head of Āraišu Lake Castle)

 “The main value of the programme is a strong international team of lecturers, as well as course mates - outstanding personalities each in their own professional field.” (Laura Slaviņa, Head of Agency OZOLS.IR)


A modern view of cultural heritage: preservation, interpretation, and economic significance. Interview with Elīna Vikmane

The Latvian Academy of Culture has launched the international MA programme “Cultural Heritage Governance and Communication” in line with the topical global trends - modern management processes, sustainability, aspects of heritage law, resource attraction and management, digitalisation and technological opportunities to make heritage accessible and engaging. It is also essential to foster an intellectual debate on the interpretation of heritage and a modern view on its communication so that heritage is seen, heard, and felt.

Both locally and internationally, Latvia is positioning itself as a cultural superstate, whose name is being polished by our outstanding artists and whose museums are visited by more people than the average in Europe.

A conversation with Elīna Vikmane, the director of MA study programme of the Latvian Academy of Culture “Cultural Heritage Governance and Communication” and the board member of the the Latvian Museums Society about the role of culture in the national economy, the preservation of cultural heritage and the tools for its revitalisation in today's reality.

A new MA study programme “Cultural Heritage Governance and Communication” is launched at the Latvian Academy of Culture. Why is this area relevant for Latvia as a whole?"

80% of Europeans believe that cultural heritage is important to their identity and that countries should devote more resources to heritage preservation. However, there is no academic programme in Latvia that teaches how to preserve, manage, and make cultural heritage accessible to people. Inevitably, people who would want to acquire such knowledge and skills ought to leave Latvia to immerse themselves academically in the subject. We at the Latvian Museums Society also believe that an academic education programme, not just further development courses, is desperately needed for the development of the field.

The new MA study programme “Cultural Heritage Governance and Communication” is about a modern perspective on cultural heritage, the sustainability in its management, how to create new forms and communicate meaningfully with the society on cultural heritage in the 21st century.

The programme is designed in line with the topical global trends - modern management processes, sustainability, aspects of heritage law, resource attraction and management, digitalisation and technological opportunities to make heritage accessible and engaging. It is also essential to foster an intellectual debate on the interpretation of heritage and a modern view of communication so that heritage is seen, heard, and felt in today's society. Of course, preserving heritage is important for the future, but for today's people to be interested in it, we need to create a relevant form and see the modern context.

The Latvian Academy of Culture has managed to develop a programme with a modern outlook by attracting international academic staff, consulting partners - cultural heritage institutions and organisations in Latvia - and collaborating with tourism experts - Vidzeme University of Applied Sciences.

Who is the target audience for the new study programme?

The programme welcomes graduates of the bachelor's degrees in both social sciences and humanities who are still looking for a career in the field of cultural heritage - cultural tourism, memory institutions or an academic career in research.

The second group are people who have received “practical education” in the workplace, or professionals who are already working in the field of cultural heritage. This is how I got into the field of cultural heritage myself. And I am aware that routine is created in everyday work, intellectual discussion is missing, new information is needed like fresh air, new horizons to give impetus to setting new goals. There is also a need to strengthen the exchange of views and experiences between existing heritage professionals, which we want to encourage with the new programme.

We are aware that some of our students are working, so the studies are organized mostly during weekends.

Working as an expert at the Culture Capital Foundation in the field of cultural heritage, I see that people are motivated to restore our cultural heritage, and young people are starting to buy 17th and 18th Century Latvian manor houses that are in a rather sad state. We would like to see people in the programme who have a sense of mission to restore a part of Latvian heritage. I am convinced that the studies would make a meaningful contribution in private activities at maintaining and preserving heritage objects.

We are used to saying that Latvia is a cultural superstate. How reasonable is this statement?

The worldwide recognition of our outstanding artists, performers and conductors is undeniable. As for cultural heritage, half of Latvia's population visit cultural places or museums every year. While the population is declining, museum visits are on the rise and at their highest level in 25 years. Latvia also has one of the highest museum attendance rates in Europe. This is the picture that emerged from the study research carried out by the Latvian Academy of Culture, commissioned two years ago by the Ministry of Culture of the Republic of Latvia on cultural consumption and the role of museums in Latvia. Our national development plan, as well as the strategic development plan of Riga also include the vision of becoming the cultural metropolis of Northern Europe.

On the other hand, can we be a cultural power state without a national concert hall or the national museum of contemporary art? This is a great question. It is not just the problem of infrastructure, but it also concerns international cooperation, integration in education, the development of the art market and, of course, cultural tourism. Museums also play a very important social role, and contemporary art museums are among the most courageous in creating change in society, promoting tolerance and critical thinking. And this attracts young people's interest in cultural heritage. Museums around the world are becoming more and more inclusive as they seek new ways to connect cultural heritage with today's pressing issues. Imagine, in Canada a doctor can prescribe a visit to a museum as part of therapy, and in the USA there are museum collection-based trainings for nurses and detectives. There are plenty of examples in the world.

The Covid-19 crisis highlighted the importance of the cultural sector not only as a tool for personal development, but also as an important economic aspect of national life.

Culture has always had a higher purpose. Its aim is not and will not be to make money, but the Covid-19 crisis made us look at culture from a different angle - very pragmatic and down-to-earth. This industry creates jobs, pays taxes, contributes to the development of other economic areas, improves quality of life and is an important aspect in attracting external investment. The political rhetoric also shows that crisis support is geared towards the goal of emerging from the crisis stronger, more capable, more innovative, more competitive in the domestic and export markets. This applies to all industries, including culture.

In the new MA programme, we will not only discuss the preservation of cultural heritage, but also the role of cultural heritage in tourism. Various studies show that cultural tourism is on the rise. More than half of foreign tourists in Latvia cite cultural heritage as an important factor in various sources.

Although, Latvia does not yet have a detailed cultural tourism strategy. I am convinced that the students and graduates of the new heritage programme will take part in making this interdisciplinary work happen.

I read in the news that the funds earmarked for overcoming the COVID-19 crisis and restarting the economy could be aimed towards the construction of the Museum of Contemporary Art and the development of the national concert hall.

The project of the Museum of Contemporary Art is fully developed and if construction were to begin could be available for public in two years' time, while the final decision on the location and construction of the concert hall project is yet to be taken.

Both projects have been around for a long time. About 15 years ago, the then Minister of Culture Helēna Demakova symbolically named the three facilities - the concert hall, the National Library, and the Museum of Contemporary Art - the New Three Brothers. Over the years, only one of the planned “brothers” - the National Library - has been carried out. Both the Museum of Contemporary Art and the national concert hall project have been either affected by crises or shifted to be carried out later. I believe that this moment, when resources are available, is the right moment to decide on action.

People who are not involved in art and culture on a daily basis probably do not really understand why we need a Museum of Contemporary Art.

Yes, there are people in Latvia who do not understand why culture is important and should be preserved and developed. A 2018 study by the Latvian Academy of Culture shows that only 8% of people in Latvia do not attend any cultural events. I suppose there are people who find contemporary art unacceptable and incomprehensible. This is only natural if we are familiar with just a small part of what contemporary art is and cannot look at it every day and discover the whole spectrum of it. I will refer to the example of Finland - there we see that contemporary art museums are the most popular. They attract younger, economically active foreign tourists. The current trend in the world as a whole is to create museums that reflect the development of art and visual culture from the second half of the 20th century with a look into the future.




After applicant submits the application, foreign student’s previous education documents (diploma and diploma supplement or transcript of records) are being forwarded to the Academic Information Centre (AIC) in Republic of Latvia. AIC is the Latvian representative to the European diploma recognition networks ENIC/NARIC.

The academic recognition is necessary, if the student has a foreign qualification (diploma) and he/she wants to continue studies in Latvia. AIC evaluates the level of your qualification compared to Latvian educational system.  This procedure does not apply to diplomas issued in Lithuania and Estonia after 7 January 2019.   

The AIC statement is prepared within a month, if necessary, extending the term to 4 months. Academy makes the decision on the admission based on the statement issued by the AIC. In case the AIC does not issue a positive academic recognition of previous education documents, Academy keeps the rights to terminate the application.

More information on the Centre’s functions, education system in Latvia, education documents etc. can be found in AIC webpage.

1st year  (€2,500 per year)

€1250 / 15.08.2022.

€1250 / 1.02.2023.


2nd year (€2,500 per year)

€1250 / 15.09.2023.

€1250 / 1.02.2024.






Recipient: The Latvian Academy of Culture
Address: 24 Ludzas Street, Riga, LV-1003
Registration No.: Reg. no. 90000039164
Recipient Bank: State Treasury (Valsts Kase)
IBAN Account No LV60TREL9220020000000
Purpose of Payment:
21351/ Study year / Study semester / Name, Surname / ID number

Department of Sociology and Management of Culture of Latvian Academy of Culture

Head of the Programme Elīna


More information regarding admission 2022:

 +371 67114807 

Dagnija Baltiņa
Guest lecturer

Dagnija Baltiņa is the director of the Special Collections Department of the National Library of Latvia. She holds a Bachelor’s degree in History from the University of Latvia and a Master’s degree in Cultural Heritage from Brandenburg University of Technology (Germany) and Deakin University (Australia).

Full Bio
Frans Brouwer
Guest professor

Frans Brouwer lectures currently on cultural policy, arts management, cultural entrepreneurship and cultural economics at the Erasmus University Rotterdam and the Academy of Culture in Riga. He conducts musicological research and supervises master students with their thesis research. Moreover, as a freelancer he is involved in various cultural projects, such as curator for the Christiansfeld Festival (Denmark, 2015), founder of the European Opera Academy (2014-2017) and consultancy work. This year (2021) he is establishing a Summer Academy Cultural Entrepreneurship & Leadership for advanced master students and professionals in the cultural sector from transition countries, a cooperation between the Erasmus University Rotterdam and Ljubljana University.

Full Bio
Danute Grīnfelde
Guest lecturer

Danute Grīnfelde holds a Master’s degree in history with experience in implementing diverse cultural heritage education projects. She started her career as a history teacher, then worked in the Education Department of the Latvian Occupation Museum, later developed educational programs for other museums and heritage institutions.

Full Bio
Gatis Kampernovs
Guest lecturer

Gatis Kampernovs holds a Master’s degree in tourism. He is an entrepreneur in the field of tourism, who has visited more than 70 countries around the world, using relevant experience and examples in his teaching work.

Full Bio
Ullrich Kockel
Guest professor

Ullrich Kockel is currently Professor of Cultural Ecology and Sustainability at Heriot-Watt University, Edinburgh, Scotland, Visiting Professor in Social Anthropology at Vytautas Magnus University, Kaunas, Lithuania, and Emeritus Professor of Ethnology at Ulster University, Northern Ireland. He was elected to the United Kingdom’s Academy of Social Sciences in 2003, and the Royal Irish Academy in 2012. During his time as President of SIEF, the International Society for Ethnology and Folklore (2008-13), he established the SIEF Working Group on Place Wisdom, and from 2007 to 2018 he was editor-in-chief of the Anthropological Journal of European Cultures.

Full Bio
Anda Laķe

Anda Laķe, LAC professor, Doctor of sociology ( is the Vice-Rector of the Academy in Scientific Work and the Head of the Scientific Research Center. She started working at the Latvian Academy of Culture in 1997 as a lecturer at the Department of Culture Sociology and Management. In 2004 - 2016 she was the Head of the Department, currently she is a Head of a sub-program “Culture Sociology of and Management” of the LAC academic Bachelor study program “Art”.

Full Bio
Rūta Muktupāvela

Rūta Muktupāvela, PhD in Theory of Culture, Rector of the Latvian Academy of Culture, Chairman of the Latvian Rectors’ Council, member of The Latvian Council of Science, head of the Latvian National Council of Culture, head of the Association of Art Universities of Latvia, representative of Latvia in UNESCO Intergovernmental Commitee for the Protection and Promotion of the Diversity of Cultural Expressions (2017-2021), Professor at the Latvian Academy of Culture, author of more than 50 research publications in Latvia and abroad in the field of theory of culture, ethnology and folkloristics.

Full Bio
Vija Ozola
Guest lecturer

Vija Ozola has been working in the field of archives since 2006. Member of the Board of the Latvian Society of Archivists from 2009 – 2012. Previous work experience - State Notary of the Register of Enterprises and Assistant Judge of the Administrative District Court. Lawyer of the National Archives of Latvia since 2016, as well as the responsible specialist for personal data protection in the National Archives of Latvia since 2019. It will soon be 10 years since the adoption of the Archives Law, and V.

Full Bio
Anca Claudia Prodan
Guest Lecturer

Anca Claudia Prodan, Ph.D., is a research consultant at the Institute Heritage Studies in Berlin. She holds degrees in Philosophy, Anthropology and (World) Heritage Studies, and she has been working as lecturer and researcher for more than ten years. She initiated academic research on the UNESCO Memory of the World Programme (MoW) and she is a corresponding member of the Sub-Committee on Education and Research of the MoW Programme.

Full Bio
Zane Šiliņa

Z. Šiliņa holds a Bachelor’s, Master’s and Doctoral degree from the Academy (dissertation “The Idea of the New World in Rainis’ Dramaturgy”, 2007), she has been working at the Academy since 1996. In 2014, the Senate of the Academy elected Prof. Z. Šiliņa as the Vice-Rector of the Academy in academic work. She regularly participates in scientific conferences both in Latvia and abroad, has also participated in organizing several conferences.

Full Bio
Daina Teters

Daina Teters, Doctor of Philosophy, started working at the Latvian Academy of Culture in the second half of the 1990s in parallel with her work at the Department of Philosophy, Faculty of History and Philosophy of the University of Latvia.

Full Bio
Kristīne Tjarve
Guest lecturer

Kristīne Tjarve, Mg. paed., communication industry practitioner with more than 17 years of experience in various sectors, head of the company “C SMART”. Lecturer at several Latvian educational institutions, Chairman of the Board of the Latvian Public Relations Association. Kristīne is convinced that lifelong learning is of great value; therefore she is constantly improving her knowledge and skills and is happy to share her experience with others.

Full Bio
Anita Vaivade
Assistant professor

Anita Vaivade, Dr. art., has been teaching at the Latvian Academy of Culture since 2006, when she started her doctoral studies after obtaining a Master’s Degree in Social Sciences and Philosophy of Knowledge, University of Paris IV Sorbonne and a Master’s degree in Theory and history of law at the University of Latvia. In addition to her duties as Head of the Culture, Communication and Information Sector at the Latvian National Commission for UNESCO (2006–2012), Anita Vaivade defended her doctoral thesis on the topic “Conceptualizing Intangible Cultural Heritage in Law “(2011).

Full Bio
Linda Veliverronena
Guest lecturer

Linda Veliverronena teaches study courses related to traveler behavior, intercultural communication, qualitative research methods, forecasting at Vidzeme University College Tourism Studies division. She holds a doctoral degree in communication and media studies from the University of Tartu, a professional Master’s degree in business management from Vidzeme University College and a Master’s degree in arts from the Latvian Academy of Culture.

Full Bio
Elīna Vikmane
Guest lecturer

Elīna Vikmane ( Is a doctoral student of the Latvian Academy of Culture program “Cultural Theory”, researching the social role of Latvian museums. She is a Board member of the Latvian Museum Association, Board member of the Latvian Museum of Contemporary Art and expert in the field of cultural heritage of the State Culture Capital Foundation.

Full Bio
Ieva Zemīte
Associate Professor

Ieva Zemīte, Dr. oec., Business Administration and Management, General, is the director of the joint Master’s study program “Creative Industries and Growth Management” of the Latvian Academy of Culture and Riga Technical University. Research interests - cultural and creative entrepreneurship, creative industries and cultural economics.

Full Bio