As part of the “Digital Marketing” course, second-year students of the Bachelor's sub-programme Cultural Sociology and Management at the Latvian Academy of Culture (LAC) had the opportunity to gain valuable insights into modern brand communication and participate in the development of creative campaigns. The students were joined by Ināra Zēmane, former branding and marketing specialist of the cosmetics brand Madara Cosmetics, and took part in a hands-on workshop in collaboration with Baiba Ozoliņa, producer of the contemporary dance festival ‘Laiks dejot’, to explore new ways of engaging young audiences with contemporary dance.
