News

From Audience Insights to Marketing Concepts: LAC Master’s Students Develop Ideas for the Museum of Literature and Music

How can a museum become not only visible in the digital environment but also personally meaningful to different audiences? How can communication move beyond simply providing information and inspire people to engage, participate, and return? These were the questions explored by first-year students of the Master’s programme “Cultural and Arts Management” at the Latvian Academy of Culture during the course “Cultural and Digital Marketing”, in collaboration with the Latvian National Museum of Literature and Music.

Sustainability Is More Than Waste Sorting: Students Explore Solutions for the Festivals of the Future

From 25 to 29 May, the Latvian Academy of Culture (LAC) hosted the ACE²-EU Alliance Flavour School “Sustainable Outdoor Events: Waste Around and Within Us”, bringing together 43 students and more than 10 lecturers from partner universities across Europe to explore solutions for more sustainable outdoor event management. The programme was designed and coordinated by Aija Lūse, Lecturer at the Latvian Academy of Culture and Director of the Master's programme “Cultural and Arts Management”, in collaboration with Lietuvos Inžinerijos kolegija (Lithuania) and the Medical University of Gdańsk (Poland). Key industry partners included the Latvian music and arts festival “Laba Daba” and the environmental management company “Getliņi EKO”.

Teachers of the Latvian Academy of Culture Participates in the ACE²-EU Active Learning Pedagogy School in Madrid

From 26 to 29 May 2026, the Universidad Francisco de Vitoria in Madrid is hosting the Active Learning Pedagogy School (ALPS), organised by the ACE²-EU European Universities Alliance. The programme brings together academic staff from the alliance's partner institutions including Latvian Academy of Culture to collectively strengthen competencies in contemporary, student-centred pedagogy and to foster international collaboration within the European Higher Education Area.

From Festival Experience to Waste Management: the Latvian Academy of Culture Together with “Laba Daba” and “Getliņi EKO” Organise an International Study Programme on Sustainable Events

From 25 to 29 May, the Latvian Academy of Culture (LAC) will host the international study programme “Sustainable Outdoor Events: Waste Around and Within Us”, dedicated to sustainable outdoor event organisation and the development of environmentally friendly solutions in the cultural and festival sector. The programme is organised by the Latvian Academy of Culture in cooperation with the festival “Laba Daba” and SIA “Getliņi EKO”.